Measured shelf data
What you're looking at
Each of your brands is populated with measured shelf data — read from live storefronts in individual dark stores, the same listings a shopper in that pincode sees. Any brand you type that isn't in your slots renders a sample layout so the tool never dead-ends.
How fresh it is
Every brand card carries its own read date. A reading isn't continuous — it's a point-in-time capture of the shelf, so two reads a week apart are what reveal movement.
A live read is always something you press. Nothing re-reads on its own in the background.
When something can't be answered
A store we couldn't read is reported as unread, never as "not stocked". An absence we didn't measure is not a finding, and the tool won't present it as one.